With experience of organising wine events in international contexts since 2004, I founded Faye Cardwell Wine Events in 2011 to offer wine regions a personalised service to match their objectives and budget whilst maximising opportunities to gain exposure on international markets.
No events are the same, there is no off-the-shelf format. I create each experience to reflect the positioning and values of each brand and region I work with and put the needs of my large database of trade contacts at the forefront.
My Background

English by birth, French by marriage, German by residency and Italian in my heart. I speak fluent Italian and French, good German and having lived and worked in many different cities have an understanding of a wide range of cultures and countries.

Experience

2004-2010 : Project manager becoming Director, IEM srl, Verona, Italy managing international wine exhibitions and events in Asia, Europe, USA & UK.

2011 : launched Faye Cardwell Wine Events in Brussels, first trade event held for Federdoc in Brussels in June 2012. Other projects included a series of tastings for the Marche region with wine clubs around the country.

2013 : relocated to Munich. Started offering International Press office and event organisation services taking me to events in Italy, China and Brazil.

2016 : first trade event in Munich for a group of producers from Piedmont. Then came events for Consorzio Vini di Romagna, Slow Wine, Consorzio Chianti Classico, Consorzio del Lambrusco, Consorzio dell'Asti and more..

2020 : first to launch online wine dinners with wine producers under the banner QUARANVINO, featured on China Global Television Network.

Inside of a large building with people participating at en event
Inside of a large building with people participating at en event
Wine Qualifications & Memberships

WSET levels 2 & 3, AIS Italian Sommelier, Member of Vinissima, German Association of Women in Wine

About Me

Wine, Food, Mountains and Munich on my IG