With experience of organising wine events in international contexts since 2004, I founded Faye Cardwell Wine Events in 2011 to offer wine regions a personalised service to match their objectives and budget whilst maximising opportunities to gain exposure on international markets.
No events are the same, there is no off-the-shelf format. I create each experience to reflect the positioning and values of each brand and region I work with and put the needs of my large database of trade contacts at the forefront.
English by birth, French by marriage, German by residency and Italian in my heart. I speak fluent Italian and French, good German and having lived and worked in many different cities have an understanding of a wide range of cultures and countries.
2004-2010 : Project manager becoming Director, IEM srl, Verona, Italy managing international wine exhibitions and events in Asia, Europe, USA & UK.
2011 : launched Faye Cardwell Wine Events in Brussels, first trade event held for Federdoc in Brussels in June 2012. Other projects included a series of tastings for the Marche region with wine clubs around the country.
2013 : relocated to Munich. Started offering International Press office and event organisation services taking me to events in Italy, China and Brazil.
2016 : first trade event in Munich for a group of producers from Piedmont. Then came events for Consorzio Vini di Romagna, Slow Wine, Consorzio Chianti Classico, Consorzio del Lambrusco, Consorzio dell'Asti and more..
2020 : first to launch online wine dinners with wine producers under the banner QUARANVINO, featured on China Global Television Network.
Wine Qualifications & Memberships
WSET levels 2 & 3, AIS Italian Sommelier, Member of Vinissima, German Association of Women in Wine