What I do

In one sentence: I create networks and build brands in the wine industry 

I am an events planner who has worked in the wine business for over 15 years and understands what makes an event valuable for producers, consumers, trade and press.

I am passionate about creating tailor-made events and educational tours that combine the fun, informative and entertaining believing that these three elements are the magic combination to help wine producers sell more wine. I work with clients to understand their values, needs and expectations and organise every detail to ensure all they have to think about is selling wine and that the attendees get everything the need to make it a valuable experience.

My events ensure that the producers meet the people who can advance their business, consumers discover new regions and labels, and trade find new suppliers.

I create various types of events and activities around wine, including:

Trade Events – these are large-scale events designed for wine regions looking to build their brand and help their producers expand their network of trade contacts. I work with the region / consortium to determine the target and objective of the event and create a programme to align with that. We use venues that fit the image and create moments in the programme specifically for press, trade and consumers.

Wine & Food Events – I work with individual wine producers whose wines I love (and are distributed in Munich) to create wine and food events where English-speaking wine lovers can discover new labels and enjoy a fun event with like-minded people.  I believe that the best evenings out are spent eating great food, enjoying delicious wines, surrounded by great company. This is how I met many of my friends when I moved to a new city and how many of my guests have met theirs.

Trips for Press, Sommelier and Importers – I work with consortiums looking to bring in trade and press to experience their region at first-hand. Together we identify the ideal guest and devise a programme to suit them to ensure your region is experienced to the full. I then look after selecting the participants, organising the logistics and accompanying the group.

Corporate team-building events – Is your company looking for a different sort of team-building event? Our “Who wants to be a Wine-maker?” events have teams working together to create their own wines, including blending, labelling and selling.  We also help companies looking to create incentive trips bringing in some wine-related activities.

Girls’ Wine Night in – Do you like drinking wine but don’t know much about it? Treat yourself and up to 6 girl-friends to a night in where I bring the wines and the food. I’ll tell you something about what we’re drinking and the stories behind the labels whilst you enjoy some chat and the great finger foods I bring with me.

Who I am

For as long as I can remember I have always loved being the organiser, from coordinating presents for teachers to creating memorable nights out with the girls, I was always the one who made it happen – whatever “it” was!

A tee-totaller when I lived in the UK (I was born and bred in Yorkshire), I started getting into wine when I moved to Italy after graduating. In 2004 I started working for an agency that organised wine exhibitions in Asia. My wine knowledge was extremely limited – I knew I liked Sauvignon Blanc and not much more, but my fascination with the Far East lead me to accept the job.

I loved it. I had the opportunity to travel to places I would have never imagined and had experiences that I could never have dreamed of (managing a wine bar in the HQ of the Italian Olympic Team at the Beijing Olympics being one!). I also discovered that I really liked wine and everything it encompassed – and that I wanted to know more about it. This lead me to study first at the at the Culinary Institute of America in Napa, qualify as a sommelier with the Italian Sommelier Asssociation, and then pass the WSET certificates in levels 2 and 3.

In those 7 years, I  realised that being able to see both the larger picture and the details was a real skill and  one that came naturally to me. I also loved the personal side of the work and quickly built up a large network of contacts and friends in many different countries.

After having lived for ten years in Italy and  just over two years in Belgium, I relocated to Munich in March 2013. This city was to be much more of a challenge than anywhere else I had lived (I spoke no German when I arrived) but with each month I felt more at home and confident in what I could do in this beautiful city.

I now spend my days organising promotional events and campaigns for wine regions and my nights creating social events involving wine, food and friends. Having lived in 4 different countries (I also lived in France too), I know that these three ingredients are a great way to survive expat life.

When I’m not working (which is quite rare I admit), you’ll find me in the nearby mountains with my husband and daughter or organising events and activities for the Women Entrepreneurs of Munich community.

Who for

I work with regional promotional bodies, consortiums, individual wine producers, associations, marketing agencies, tour planners and wine retailers to create wine events and promotional activities to put their products in the spotlight.

My Clients include:

My Clients say:

Working with Faye was an amazing opportunity and a successful project. Chateau Heritage is a relatively new Lebanese wine brand and associating with Faye to tackle the market in Munich was a wise and successful decision. Professional, efficient, well targetted, and super fun.

Wissam Touma, Chateau Heritage

Faye is an incredibly dynamic organizer of complex events, involving marketing and logistics as well as presentation skills. Through the tasting events in several of the 40 wine tasting clubs of the “Vlaamse Wijngilde”, she has put the Marche viticultural region on the map in Belgium

Harry Vos – Secretary Vlaamsewijngilde.


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