What I do

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I create networks and build brands in the wine industry 

I am a wine-event planner, based in Munich, Germany,  who has worked in the wine business since 2004 and understands what makes an event valuable for producers, consumers, trade and press.

I create tailor-made wine-tastings, events and educational tours that are fun, informative and entertaining to help wine producers sell more wine. I organise every detail to reflect brand values, needs and expectations.

My events ensure that wine-producers meet the people who can advance their business, consumers discover new regions and labels, and trade have the information they need to find new suppliers.

I create various types of events and activities around wine, including:

Trade Events – These are wine-tasting events designed for wine regions & consortiums looking to reinforce their brand and help their producers expand their network of trade contacts. We work together to determine the target and objective of the event and create a programme to align with those. We use venues that fit your brand image and create moments in the programme specifically for press, trade and consumers. If you’re professionally involved in the wine trade and located in Bavaria, sign-up to our Profis Only mailing list to receive invitations to future events.

Wine & Food Events – Are you an english-speaking wine lover located in Munich looking to discover new labels and enjoy a fun event with like-minded people? I work with individual wine producers who make wines I love to create evenings to remember. Sign up to our winelover mailing list to receive invitations to future events.

Trips for Press, Sommelier and Importers – Are you a consortium looking to bring trade and press to experience the magic of your region at first-hand? Together we identify your ideal guest and devise a programme to suit them to ensure your region is experienced to the full. I select the participants, organise the logistics and accompany the group.

Quaranvino – Are you fed up of spending your evenings watching the box? Quaranvino brings wine-lovers together with wine producers during fun and informative online wine-makers dinners. See the Quaranvino Website for information about upcoming events.

Do you think I could help you? Drop me a line and let’s see what I can do to get your brand noticed.

This post is also available in: German

Who I am

This post is also available in: German

For as long as I can remember I have always loved being the organiser, from coordinating presents for teachers to creating memorable nights out with the girls, I was always the one who made it happen – whatever “it” was!

A tee-totaller when I lived in the UK (I was born and bred in Yorkshire), I started getting into wine when I moved to Italy after graduating. In 2004 I started working for an agency that organised wine exhibitions in Asia. My wine knowledge was extremely limited – I knew I liked Sauvignon Blanc and not much more, but my fascination with the Far East lead me to accept the job.

I loved it. I had the opportunity to travel to places I would have never imagined and had experiences that I could never have dreamed of (managing a wine bar in the HQ of the Italian Olympic Team at the Beijing Olympics being one!). I also discovered that I really liked wine and everything it encompassed – and that I wanted to know more about it. This lead me to study first at the at the Culinary Institute of America in Napa, qualify as a sommelier with the Italian Sommelier Asssociation, and then pass the WSET certificates in levels 2 and 3.

In those 7 years, I  realised that being able to see both the larger picture and the details was a real skill and  one that came naturally to me. I also loved the personal side of the work and quickly built up a large network of contacts and friends in many different countries.

After having lived for ten years in Italy and  just over two years in Belgium, I relocated to Munich in March 2013. This city was to be much more of a challenge than anywhere else I had lived (I spoke no German when I arrived) but with each month I felt more at home and confident in what I could do in this beautiful city.

I now spend my days organising promotional events and campaigns for wine regions and my nights creating social events involving wine, food and friends. Having lived in 4 different countries (I also lived in France too), I know that these three ingredients are a great way to survive expat life.

When I’m not working (which is quite rare I admit), you’ll find me in the nearby mountains with my husband and daughter or organising events and activities for the Women Entrepreneurs of Munich community.

This post is also available in: German

Who for

This post is also available in: German

I work with regional promotional bodies, consortiums, individual wine producers, associations, marketing agencies, tour planners and wine retailers to create wine events and promotional activities to put their products in the spotlight.

My Clients include:

My Clients say:

Working with Faye was an amazing opportunity and a successful project. Chateau Heritage is a relatively new Lebanese wine brand and associating with Faye to tackle the market in Munich was a wise and successful decision. Professional, efficient, well targetted, and super fun.

Wissam Touma, Chateau Heritage

Faye is an incredibly dynamic organizer of complex events, involving marketing and logistics as well as presentation skills. Through the tasting events in several of the 40 wine tasting clubs of the “Vlaamse Wijngilde”, she has put the Marche viticultural region on the map in Belgium

Harry Vos – Secretary Vlaamsewijngilde.

This post is also available in: German


This post is also available in: German

If you’d like to get in touch please fill out the form below :

This post is also available in: German