What I do

In one sentence: I create networks and build brands in the wine industry 

I, and my team, use events, tours, PR activities and marketing materials to get wines, regions and appellations known.

I started working in the industry in January 2004 and since then have created a wide network of contacts across the globe and a good understanding of the dynamics of the wine business.

Using this know-how I work with clients to understand the message they want to communicate, who to and the best way of doing that.

More specifically I work in:

  • Event organisation: organising events for trade, press and consumers in Munich but also around the world. This includes organising stand-alone events for individual or groups of wineries as well as advising and overseeing participation at trade events. I look after all the logistical and promotional aspects ensuring the right people attend so that all the producers have to do is think about selling their wine.
  • Branding, Copywriting and Material creation: working with wine producers that are struggling to stand out from the crowd to develop branding, materials and websites that show the world who they are in a range of languages. I help people who have too little time for social media understand how to manage it and offer writing and editing services to ensure they always have something to say.
  • Educational / Enrichment trips: for distributors, press and sommelier. There’s no better way to have someone fall in love with your product than through a visit to home turf. I select participants and look after all the arrangements.
  • Project coordination: Do you have a final goal but are not sure how to reach it or a task that needs managing but you don’t have the resources in-house? I work with groups and individual producers looking to achieve a goal – be it improving their brand awareness in a particular area, to participating at international trade fairs – and oversee the project from start to finish.
  • International Press office: writing and editing press releases and materials and liaising with the international wine press. I also select journalists and wine communicators to attend educational tours, trade fairs and events.
  • Wine-centric Corporate Hospitality: I also work with event organisers looking to bring some wine-based activities into their corporate hospitality programmes.

Who I am

A tee-totaler back in the days I lived in the UK, I started working in the wine industry in 2004 when I landed a job organizing Vinitaly in Asia whilst living in Italy. During that experience I developed a passion for wine and loved exploring markets as diverse as China, Japan, South Korea, India, Singapore, Belgium, Netherlands, Brazil, UK and USA.  After seven years I moved to Belgium and used that knowledge and network to start my own business.

During the 2 years I lived in Brussels, I organised events in Belgium and the Netherlands for consortiums and associations such as Federdoc, Consorzio Vino Nobile di Montepulciano and Istituto Marchigiano di Tutela Vino. I also started working with various regional bodies, consortiums, wine competitions and trade fairs such as Vinitaly, TUWI, International Competition of Wines for Fish, Consorzio dei Vini Abruzzesi and Istituto Marchigiano di Tutela Vini selecting and accompanying press and trade on trips to discover the vineyards and faces behind the labels.

In January 2013, along with two of Belgium’s leading personalities in the wine business, I created the Wine Business Innovation Summit, an event dedicated to showcasing innovation in the wine industry where dynamic entrepreneurs could meet to share experiences and ideas and create new projects. The second edition was held in Munich in January 2014.  

Since March 2013 I have lived in Munich, also known as Italy’s northern-most city. When I’m not travelling, I organise trade and press tastings for wineries looking to expand in one of Germany’s most interesting markets and regularly organize events for winelovers. 

Who for

I work with regional promotional bodies, consortiums, individual wine producers, associations, marketing agencies, tour planners and wine retailers to create wine events and promotional activities to put their products in the spotlight.

Clients include :

 

 

 

My Clients say:

Faye is an incredibly dynamic organizer of complex events, involving marketing and logistics as well as presentation skills. Through the tasting events in several of the 40 wine tasting clubs of the “Vlaamse Wijngilde”, she has put the Marche viticultural region on the map in Belgium” Harry Vos – Secretary Vlaamsewijngilde.

Working with Faye was an amazing opportunity and a successful project. Chateau Heritage is a relatively new Lebanese wine brand and associating with Faye to tackle the market in Munich was a wise and successful decision. Professional, efficient, well targetted, and super fun.” Wissam Touma, Chateau Heritage

 

 

 

Contact

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