My Experience..

Faye Cardwell Wine Events was founded in January 2011 after 7 years organising international wine exhibitions and events for a well-known Italian events company whilst living in Verona, Italy. In that role I utilised my organisational skills to the full and met wine professionals around the world. I got to produce all types of wine event, from masterclasses, seminars, exhibitions and workshops in countries as diverse as Belgium, China, India, Japan, South Korea, Russia, the US and the UK, and also coordinated tours in Italy for press and wine influencers.

Growing up in the north of England, wine wasn’t really part of life: I’d hardly drunk much before I moved to Italy straight after graduation (in Business and Marketing with French). When I arrived in Verona I didn’t speak Italian or drink wine but a few years later I was fluent and loving the industry I’d landed in. Besides having the chance to meet some of Italy’s best wine producers and meet wine professionals across the globe, I got a much greater understanding and appreciation of the dynamics and complexity of the wine business. I then studied the AIS Italian Sommelier course and passed the WSET Advanced qualification before I left Italy at the end of 2010.

In 2013 I left Brussels for Munich and started a new chapter in the story of Faye Cardwell Wine Events. Over the following years I developed a network of connections in Bavaria and began hosting events in Munich for well-known Italian regions and event organisers such as Slow Wine,  Consorzio Vino Chianti Classico and Consorzio Vini di Romagna. I also worked with other clients on their Press Office needs recruiting press and trade for events and tours in Italy, a country which to me is as much home as Britain.

During the first lockdown in 2020 I developed online events consumers under the brand Quaranvino and developed online activities to keep my trade customers connected to wine professionals in Germany and the US through online B2B Meetings, seminars and masterclasses.

Events for me, should never be about numbers. I believe that the quality of interaction is way more important than the number of attendees. My passion is bringing people together to appreciate the craftmanship and dedication to terroir of small to medium-sized wineries. I strive to create events and projects for wine regions, and consortiums that are ah-hoc, reflect the image of their region and reach the people who will be most interested and I am proud to have created a large database of wine professionals in Bavaria, many of whom I know personally.

I’m also dedicated to utilising resources in an efficient and effective way in my events and particularly enjoy working with wineries that have a focus on sustainability. My events also often include charity collections to benefit the local community such as the Munich Children’s Hospice and Sticky Fingers e.V. and I regularly “auction off” wines left after events to raise money for good causes.

If you think you want to work with me, drop me a line at faye@fayecardwell.com and let’s see what we can do together!

Faye cardwell standing in front of the Chianti Classico poster holding a glass of wine at the entrance of a wine tasting event