Recruitment of Trade Professionals

Foreground a person walking in the vineyards, in the background are several misty hills. Midground you can see green fields, vineyards and forests

Incoming trips to show Sommeliers, Press and Buyers your uniqueness


Are you a consortium or wine region looking to host a press trip or incoming for trade professionals and sommeliers to experience the magic of your region first-hand?

We regularly organise and select participants for a number of different types of incoming:

  • Recruitment of buyers to attend trade fairs or B2B meetings
  • Sommeliers for deep-dive, submersion in a region’s uniqueness
  • Press-trips : whether to attend a particular event such as an “anteprima” or to be part of one of the other types of tours, we work with press that want to give exposure to your region in different types of media

We take time to research and select the participants of our tours. When we look to recruit buyers we select buyers from different types of companies to ensure there is a synergy between the group and that the group will also appeal to the different profiles of wineries that they will meet on your tour.

We also love working with Sommeliers as they are hungry for information, enthusiastic and an essential part of the purchasing process. When they fall in love with your region so do all the people they come into contact with, they are incredible multipliers of knowledge and interest.

We also work with you closely on the programme to ensure that the programme is informative and enjoyable to leave exactly the right sort of impression on the guests and coordinate all aspects of travel and logistics working closely together with your travel agent and sourcing our own suppliers and accommodation where necessary.

Have an event in mind you think you’d like to invite buyers and press to? We work mainly but not only with trade buyers from Germany and other European countries and also have a list of US-based Sommeliers interested in deepening their wine knowledge.

Contact us today to discuss your needs