bar with people crowded in front of it. Behind the bar there are tall shelves and an italian landscape, above it a row of logos.

How to get wine drinkers to (re)discover Italy’s first sparkling wine export?

In October 2022 we coordinated and managed a Pop-up bar for the Enjoy European Quality Food project which included Asti and Moscato d’Asti wines. Besides regular evening events hosting consumers, we also coordinated a number of “Aperitivi” for trade and press to try a larger selection of wines matched with finger foods and served a selection of wines at three Vino Festival events in which Asti was put under the limelight.